Dairy Farm Group launches environment-based event

The Dairy Farm Group launched its “Hands on Heart” event today, which aims to “promote social bonding and active participation by young children and the public to help safeguard and sustain the environment”.

The event, which was held at Woodlands Square, was organised in partnership with the North West Community Development Council and the National Environment Agency. Among the activities, participants were involved in setting a new Singapore record by decorating reusable bags with their personal pledges to go green.

Last year, the Dairy Farm Group launched its “green ambassadors” outreach programme among pre-schoolers. Dairy Farm South Asia regional director Alex Tay said the programme will be extended to primary school students this year.

Mr Tay said: “We have already conducted phase one in the North West district to educate young students on the importance of energy saving and reducing the use of plastic bags… we will extend this programme’s outreach on a nation-wide basis to involve even more students in primary schools. We hope that many schools will take part as it is good to start inculcating green awareness and habits among children from a young age.”

According to North West District Mayor Teo Ho Pin, almost 1,200 students in his district were involved in the “green ambassadors” initiative and they have reached out to more than 1,400 households for the district’s drive to conserve energy.

This article was first published in TODAY