The North West Community Development Council has launched a campaign on Facebook that would see 10kg of rice donated for every act of kindness posted on its Facebook Page (https://www.facebook.com/nwcdc)”Grains of Kindness” is the CDC’s latest brainchild to recognise good deeds on social media and hopefully foster more goodwill among Singaporeans.
To show kind acts, users can post photos or descriptions of kind things they have done, or that others did for them. They can also pledge to do good.
Minister for National Development Khaw Boon Wan launched the campaign with North West District Mayor Dr Teo Ho Pin on Wednesday at a community event.
“I think it’s important to share acts of kindness because it will help to encourage others to do more kind acts,” said Dr Teo. He added, “What does one hope to achieve out of posting unpleasant things on Facebook? At the end of the day, we are trying to build a more gracious society.”
More than 500 posts have been made on the Facebook page so far.
Kind deeds ranged from distributing free meals to the needy in Cambodia, to sheltering old women in the rain, to simple acts such as helping parents do household chores at home.
The CDC has set a target of 2,700 postings which would translate into 27,000 kg of rice, enabling them to provide 10 kg of rice for each rental unit in the district.
The rice would be donated by its corporate partner Tong Seng Produce, who will give 10kg worth of rice to a needy household during Chinese New Year next year.
The campaign will end on 7 January 2013.