The South East Community Development Council (CDC) and National Environment Agency (NEA) have introduced a new ground-up initiative called Zero Litter Footprint Movement.
The initiative aims to engage and rally the community to make a personal commitment to keep the environment clean.
Individuals can do their part and pledge to support Zero Litter.
Senior Minister of State for National Development and MP for East Coast GRC Lee Yi Shyan, who launched the initiative, said he hopes that individuals will join in to promote good habits that lead to a clean and green Singapore.
He was speaking on Saturday at a carnival organised by the CDC to celebrate Clean & Green Singapore.
Students from ITE College East will take part in the initiative as litter-free ambassadors. They will promote good practices on how to dispose waste properly.