Children’s Society ramps up fund-raising

Children's Society ramps up fund-raising

The Singapore Children’s Society (SCS) is looking to raise $2 million to $3 million annually by next year, by getting more companies to loosen their purse strings.

The society’s 1000 Enterprises for Children-In-Need (1000E) programme hopes to engage 1,000 enterprises to donate at least $1,000 each year.

Last year, when the society celebrated its 60th anniversary, only 590 enterprises were enrolled, together with 331 “supporters” – companies that each donated less than $1,000. Still, over $1.6 million was raised, up from the $1.037 million raised in 2011.

SCS chairman Koh Choon Hui said the 1000E programme, now into its fifth year, is “ready to move to a higher level”.

He was speaking on Thursday at a dinner at the Pan Pacific Singapore hotel for the companies supporting the programme.

To help the society reach its target, it launched the 1000E Ambassadors programme on Thursday, which aims to get business professionals to rally support in raising funds and awareness for the SCS.

Deputy Prime Minister Teo Chee Hean, patron of the 1000E programme and Thursday’s guest of honour, said: “I’m sure many of you are facing difficulties with the business climate right now… I’m really very grateful that even in this climate, you’re opening your hearts, your cheque books and your wallets to help.”

The society operates nine centres here, and helped about 71,000 beneficiaries last year.

Source: The Straits Times