Over 90 organisations across Singapore celebrated the spirit of giving on Tuesday.
This was part of a global movement, known as Giving Tuesday, which sets aside December 3 as a national day of giving.
It was started in the US, but this is the first year the campaign is going global to include countries such as Israel and Australia.
Singapore is the first country in Asia to take part.
One of the participating organisations is Singapore Cancer Society, which has partnered with over 30 preschools.
Preschoolers will be going out in groups of five to 10 with their teachers to sell bear plushies, priced at S$5 each.
Proceeds from the sale of the toys will go to the Singapore Cancer Society, to buy necessities like milk and medicine for cancer patients.
This is just one of the efforts taking place islandwide as part of the Giving Tuesday movement led by the National Volunteer Philanthropy Centre.
Others taking part in the inaugural campaign include Coffee Bean, which is asking for donations in return for free beverages and NTUC Income, which is raising funds for OrangeAid by selling terrariums made by staff, priced at S$20 each.
OrangeAid is NTUC Income’s corporate social responsibility flagship initiative, which seeks to help youth and children in disadvantaged circumstances.
David Fong, chief operating officer of Singapore Cancer Society, said: “We’re happy to be part of this global movement to foster the spirit of giving within the community. It’s all in terms of enhancing awareness, and putting this giving agenda pretty much top of mind, particularly at this point in time when people tend to be focusing on the celebration of Christmas.”