A group of students from the Wee Kim Wee School of Communication and Information in Nanyang Technological University are using music to alleviate the fear of needles.
Blood donors at a donation drive on Friday had the option to listen to music from a wide range of genres.
“It relieves the pain a little, because you’re distracted from the pain,” said a blood donor.
J Jeyaseelan, member of “Give Blood A Chance” campaign, said: “Most people are very scared to donate blood, because of the fear of blood and needles.
“We can’t discount the pain totally, but what we can do is alleviate the fear.”
About 1.8 per cent of Singapore’s residential population donate blood, and of that, about 30 per cent are youths.
Although the “Give Blood A Chance” campaign ends on Friday, the students hope that more youths who have yet to donate blood, and the general public, will spare an hour to donate blood and save lives.