NTUC FairPrice on Thursday (Sep 11) announced its partnership with South East Community Development Council (SECDC) for the annual FairPrice Walk for Rice campaign, which takes place from Sep 11 to Nov 18. The campaign aims to donate up to half a million bowls of white and brown rice to 7,000 needy families this year.
To encourage healthier food choices, FairPrice has decided to include brown rice as part of its sixth instalment of Walk for Rice. “Brown rice tends to cost more than normal white rice, which may prevent those who are tight on the purse strings from considering them,” said Mr Seah Kian Peng, CEO of NTUC FairPrice.
Speaking at the launch of the campaign on Thursday morning, Mayor of South East District Dr Mohamad Maliki Osman said: “It is heartening not only because millions of bowls of rice were raised through this campaign, but also because many connections were forged when residents in South East. Regardless of age and socio-economic background, they came together for a charitable cause.”
Over 450 participants attended the launch, and collectively covered a total of 630km during the event. They include grassroots members and students from Ngee Ann Primary School and Temasek Polytechnic.
For every 200m participants walk, NTUC FairPrice will donate one bowl of white and brown rice each. Members of public can participate in walking activities at various road shows from Sep 11 to 14 at the following NTUC FairPrice branches:
Meanwhile, to help in the campaign, the public can also purchase any of the 35 participating items from FairPrice from Sep 11 to 24. The whole campaign will last from Sep 11 to Nov 18, with walking activities organized by SECDC as well.