Bone-marrow registry kits included inside packets of bandages

New York-based pharmaceuticals firm Help Remedies has come up with a potential solution to minimize the barriers faced when registering as a bone marrow donor.

Some 10,000 people in the US alone need bone marrow transplants each year, yet fewer than half receive them. Aiming to minimize the barriers that prevent healthy individuals from registering as potential donors, New York-based pharmaceuticals firm Help Remedies has come up with a solution: Include registry kits inside its packages of bandages, so consumers can simply swab a small sample of blood from a cut that’s already made before bandaging it up.

Launched in February, Help’s new bandage brand is entitled, “Help, I’ve cut myself and I want to save a life.” Accordingly, boxes of the bandages each include a specially designed registry kit with sterile swabs and a postage-paid envelope. When the user is cut, he or she can simply swab some blood from it, drop the swab in the envelope and mail it to bone marrow donation center DKMS to begin the donor registration process. Each package of 16 bandages is priced at USD 4. The video below explains the premise in more detail:

It seems a fairly safe bet that most people would like to help those in need of transplants, but are ultimately deterred by what can seem a complicated registration process. By incorporating registration into the mundane process of applying a bandage, Help’s approach could make a real difference. How could your brand bundle two activities together for a similarly gratifying result?

Singapore Heart Foundation marks Mother’s Day with Go Red for Women Picnic

May 12 saw 50 families come together to celebrate their favourite women and to raise awareness about the risk of heart disease for women at the Singapore Heart Foundation’s Go Red For Women Picnic.

Held at the Marina Barrage, the picnic marked the end of the Singapore Heart Foundation’s annual Go Red For Women campaign.

Participants and their families took part in a mass healthy picnic and an afternoon of kite flying.

The highlight of the afternoon was the “Love Your Heart” Kite Flying Competition.

One of the first kite flying competitions held in Singapore, it gave families a chance to work together to fly a kite steadily at a minimum of 10 metres for 30 seconds.

Participants were also treated to a variety of entertainment, which ranged from quad-line kite performances, as well as the display of the largest kite in Singapore.

The kite, which measured a whopping 8.6m by 8.7m, came courtesy of local kite specialist King of Kites.

Other performances included a taekwondo demonstration and an entertainment act by local band Dale & The Contraband.

The picnic day also saw the launch of SHF’s mascot named ‘Hugo the Heartthrob’. Hugo (which means heart) is a life size friendly and smiling heart.

At the event, blood pressure screenings were made available to remind everyone of the importance of monitoring one’s risk factors.

Speaking about the Go Red For Women Picnic Day, Dr Goh Ping Ping, Spokesperson for the Go Red For Women Campaign said mothers, being busy caring for their families, they sometimes tend to neglect their own health, forgetting that it is just as important for them to care for themselves in order to care for other.

“This is why we hope that through the Go Red for Women Picnic Day, we are giving them a day not only to be recognised for the many things they do, but also providing them a fun and simple way to remember to care for their hearts,” she said.

This article was first published in Asiaone

He’s special, able and moving people

He can’t walk and can hardly talk.

But with help from his loved ones, Mr Kashif Edwards – who has a severe form of cerebral palsy – has started a movement to raise awareness about the disorder.

The movement, “I Am Speciable”, also gives the 24-year-old a chance to support himself by raising money through T-shirt sales.

“Speciable” is a term his family created to combine the meaning of “special” and “able”. The wheelchair-bound Mr Edwards started the movement on Facebook in March with help from his relatives.

It has since gathered more than 560 “likes”.

Cerebral palsy is caused by a brain injury that occurs before or during birth and comes in different forms. People with this condition have severely impaired muscle movement and motor skills Mr Edwards, who suffers from spastic cerebral palsy, promoted his movement last month by distributing stickers highlighting his I Am Speciable Movement Facebook page at Orchard Road.

Visitors of the site can order an “I Am Speciable” T-shirt, which costs $20. The proceeds will be used to support Mr Edwards and a portion will be donated to the Spastic Children’s Association of Singapore (SCAS).

When The New Paper visited the Holland Close four-room flat where Mr Edwards lives with his parents and younger sister, he struggled to speak but managed to greet us.

He said he has always wanted to be independent and raise awareness about cerebral palsy, and is happy for the support he gets from family and friends.

But his parents, who support his campaign, had initial doubts about whether he could fulfil his ambitions.

When he was one, they were distraught when he was diagnosed with the disorder, but hoped he could still lead a normal life until he was three.

When it became clear that he could not recover, they enrolled him in Margaret Drive Special School. When he was seven, he was transferred to SCAS and took part in its programmes until he turned 18.

His mother, Madam Hashimah Hamidon, 49, a part-time actress, said her family coped well with his condition with help from relatives and friends. And the maids who have been taking care of him over the years.

Madam Hashimah was unaware that her son had wanted to make a difference.

She said: “He has a severe case of cerebral palsy. He finds it difficult to talk and can’t even move around without help.

“So I never suspected that he had dreams of raising awareness about the disorder or being independent.”

But things changed three years ago when Mr Edwards saw a wheelchair-bound man selling tissue packets near his block.

He told his mother that he also wanted to sell tissue packets to earn a living.

Unconvinced

She and her husband, Mr Rafael Edwards, 53, a customer service manager, were not convinced initially.

Madam Hashimah said: “My husband and I didn’t take him seriously then. It was only at the start of this year when he told us about his ambitions again that we decided to support him.

“I’m very proud of my son because he really wants to help people with his condition and support himself.”

Mr Edwards’ sister, Keisha, said many of her friends know her brother and support him. The 14-year-old student added: “My friends will volunteer for any event to raise awareness for my brother’s movement because they like him.”

Tomorrow morning, 50 family members and friends of Mr Edwards who support the “I Am Speciable” movement will cycle from East Coast Park to Changi Village while wearing the T-shirt of the movement.

This article was first published in The New Paper.

3,500 UOB employees raise $700k for charity

3,500 United Overseas Bank Limited (UOB) employees raised $700,000 for charity on Mother’s Day with a UOB Hearbeat Run/Walk around the Marina Bay and Singapore River areas.

UOB Deputy Chairman and Group Chief Executive Officer Mr Wee Ee Cheong, and senior management members led employees and their family members on the run/walk.

Participants were flagged off at UOB Plaza.

Runners ran around the Marina Bay precinct while walkers strolled along the Singapore River to Clarke Quay and back.

AWWA School, APSN Katong School, Fei Yue Early Intervention Programme for Infants and Children, Rainbow Centre Early Intervention Programme for Infants and Children @ Yishun Park and Very Special Arts Singapore are the charities to benefit from the money raised.

UOB Deputy Chairman and Group Chief Executive Officer, Mr Wee Ee Cheong, presented a cheque to Ms Ang Bee Lian, Chief Executive Officer, National Council of Social Service, who accepted on behalf of four of the beneficiaries under the Community Chest.

There was also a Family Carnival held at the finish line of the Run/Walk at UOB Plaza.

The carnival featured games and other activities such as mother-child and family-themed contests.

Similar events were held in in Bangkok, Jakarta, Kuala Lumpur and Shanghai. A total of $830,000 were raised across the region by 10,000 UOB employees.

UOB has donated more than $2.5 million in Singapore to charities since 2007.

This article was first published in Asiaone