Pass on kind acts with ‘Let’s Shine’ cards

Acts of kindness can be spread through a community with the help of a new initiative launched by the Housing Development Board (HDB).

As part of the Shine Movement, Let’s Shine cards will be distributed to communities and cardholders can share messages on good neighbourliness with others with these cards.

Once a kind act has been carried out, the holder would then pass it on to the beneficiary of their kind act. Token holders who have participated can log their kind acts in the Shine movement website, which would help track the movement throughout Singapore.

HDB’s Shine Movement is aimed at motivating residents to gradually multiply their kind acts over a period of time, recreating the old kampong spirit among dwellers.

It was launched today by Minister of State (MOS) for Trade, Industry and National Development Lee Yi Shyan, and is the second event of HDB’s first-ever community week from May 21 to 27.

In 2009, HDB formed a Community Relations Group (CRG) to look into fostering ties in the heartlands and to nurture a stronger sense of community identity. The Good Neighbour Awards was launched in the same year.

In October last year, HDB introduced the ‘Roadmap to Better Living in HDB Towns’, a strategic plan that guides HDB to deliver a better living environment for residents.

One of the key thrusts under the roadmap is to develop Community-Centric Towns.

This article was first published in Asiaone