The fourth annual Walk for Rice @ South East charity campaign was launched at Ping Yi Secondary School on August 30.
The event is co-organised by NTUC FairPrice (FairPrice) and South East Community Development Council (CDC).
Grassroots Adviser Mr Tan Chuan-Jin, Acting Minister for Manpower, Senior Minister of State for National Development and Member-of-Parliament for Marine Parade was guest-of-honour at this event.
The campaign aims to raise half a million bowls of rice to benefit 7,000 needy families living in the South East District.
For every 100 metres of walking completed, FairPrice will donate one bowl of rice to the needy.
About 300 residents, seniors, teachers, students and FairPrice staff took part in the walk that began at Ping Yi Secondary and ended at Sun Love Neighbourhood Link at Chai Chee.
After the walk, participants distributed rice to needy families in the vicinity.
This year’s programme had a strong objective to connect and encourage different groups of people to come together to assist the needy.
CEO of NTUC FairPrice (Singapore), Mr Seah Kian Peng said that they were heartened by the strong support from the community towards this event.
Dr Mohamad Maliki Bin Osman, Mayor of South East District highlighted that this event was unique in combining healthy living and doing charity at the same time.
He said that the South East CDC will be exploring opportunities with FairPrice and other corporations for charitable collaborations as this is the final year of the partnership agreement with FairPrice.
This article was first published in Asiaone