The Do Good Initiative

The Do Good Initiative

The Do Good initiative aims to encourage Singaporeans to perform simple acts of good deeds, and to share the joy of giving with their family and friends. By taking the initial steps towards doing good, the Foundation hopes that everyone can be an influence to friends, family members and the broader community to do the same.

The campaign tagline, “Small Deeds Big Differences,” reminds us that the collective strength of good deeds, no matter how small, can make a real difference to someone’s day.

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To build on the excitement of doing good in Singapore, FairPrice Foundation’s Do Good Initiative have launched the “Make a Difference Challenge” on 1 June.

The Make A Difference Challenge is a contest which asks for ideas on how to bring out the goodness in Singaporeans, and make our community a better place. Each winning submission can win up to $5,000 in grants to carry out their projects. Interested participants can go to and submit their idea.

The contest closes on 31 August 2013.