Project Love Sneaker VIII

Organised by Running Lab, Project Love Sneaker is back to serve the running community’s desire to recycle their “retired” running shoes that are still in good condition. Started in 2010, this shoe-donation drive is now in its 8th year running and will be held from 1 to 30 April 2018 at all Running Lab stores.

Project Love Sneaker has increasingly gained traction and interest not only within the running communities but the general public over the years. Running Lab has been dedicated and committed to reaching out to a wider audience to spread the meaningful notion behind this campaign and this year is no different.

In line with the Running Lab concept and what it stands for, the shoes will be donated to social service organisations supported by Community Chest to help those in need.

How It All Started

Running Lab is a specialty running store retailing technically advanced running apparel, accessories and footwear. Staffed by sports trainers and experienced runners, customers are assured of the right expertise recommending the right pair of shoes for their foot types. The objective is simple – maximise performance, reduce the risks of injuries.

More than just a business venture, Running Lab not only promotes fitness and a healthy lifestyle, it is also in the DNA of Running Lab to give back to the society.

It has been observed that regular runners replace their running shoes after clocking in certain mileage, typically 600 to 800km. Most of the time, these shoes are still in relatively good condition and it will be a waste to dispose them. That’s why in 2010, Running Lab decided to provide an avenue for runners to give a second life to these used running shoes. To donate the used shoes for a worthy cause and make a difference to the lives of the less fortunate.

All shoes will be donated to social service organisations supported by Community Chest, such as AMKFSC Community Services LTD, Montfort Care @27 Family Service Centre, Kreta Ayer Family Services and many more.

The Rewards

Donate your used running shoes in clean and re-usable condition during the donation drive and receive a $50 voucher which you can use to buy yourself a new pair of running shoes.

Wanton Charity Campaign

Mediacorp artiste and Singapore Red Cross ambassador Ya Hui, who plays the iconic “wanton noodles princess” Hong Jin Zhi in popular drama series 118, will be raising funds and awareness for Singapore Red Cross with a special charity event.

She will cook and serve wanton noodles for a good cause at Wong Kee Wanton Noodles at Timbre+ on Saturday, 3 February 2018 with all the proceeds going to the Singapore Red Cross.

Do drop by to give your support!

Ground-up Initiative’s (GUI) Open House Event: “Magical Kampung”

MK Event Flyer (Public) AW 30Mar

On the 23rd of April, GUI will be celebrating its 8th anniversary and commemoration of Earth Day 2016 in an Open House event called “Magical Kampung”.

This year, GUI welcome all guests and hope that members of the community will be able to join in celebrating this milestone.

GUI has come a long way in its efforts to promote a more responsible and green community, and will continue needing the support of the larger community to help grow further with true 21st Century Kampung Spirit!

Immerse yourself in the kampung spirit and culture, while you reminisce those carefree kampung days that were once upon a time.

Create art from nature or experience the hustle and bustle of the mini bazaar with your loved ones.

Discover GUI’s 21st century kampung grounds through an interactive Kampung tour, and participate in numerous customized workshops and activities that are tailored for all ages.

Mark your calendar on April 23rd and join with your family, friends and loved ones to celebrate this joyous milestone of making the society a more responsible and green community.

For more details, please go to:

MK Event Flyer (Public) AW 30Mar

Charities working with businesses to help beneficiaries

Businesses are supporting charities in a bigger way, as they step up efforts this festive season to feed the needy. Besides donating their time and money, some firms have been rallying other companies to get involved.

One of them is Food from the Heart, which hands out food packs to about 3,300 households every month. The non-profit group was set up 12 years ago and every Christmas, it holds parties for the needy living around four of its self-collection centres. This year, it held seven Christmas parties and hosted 552 beneficiaries to a feast.

For the first time, it worked with food guide website HungryGoWhere, which in turn roped in 31 restaurants to contribute festive goodies.

“I think all the different corporations, they do embrace the spirit of giving,” said Food from the Heart’s executive director Anson Quek. “A lot of our events are sponsored and also funded by like-minded people, corporations, so they do contribute to us and definitely help us extend more reach to the residents.”

Another charity, Free Food For All, has served about 5,000 meals each month since it started in November last year. It hopes to dish out twice as many, with the help of corporate initiatives.

“We strongly believe that the corporates in Singapore will be our backbone with regard to making this free food programme a reality,” said Free Food For All’s founder Nizar Mohammad Shariff. “The numbers are steadily increasing and we’re gearing towards providing 10,000 meals a month. We definitely need the support of corporates for that.”

The group also needs help to cover current monthly expenses of about S$10,000.

Ahead of Christmas, real estate investment firm Walton International hosted a reception to promote Free Food For All’s cause to its clients and contacts. It was the first time the charity worked with a corporation and S$750 was raised on the spot.

Some planned to contribute more funds over the next few months, and others placed more donations in a large donation can on the premises. Walton staff were also encouraged to volunteer for and donate to the cause.

“With a small company, there are limited resources,” said Walton International’s vice president of sales Suriyana Safie. “So by us coming in, and by other corporates who are willing to come in and help this organisation, it definitely can reach out to more people, particularly the needy.”